03 Feb OLMEDA ORIGENES AT SIRHA 2023 LYON.
Sirha 2023 took place from January 18 to 23 in the French city of Lyon. It is one of the most important events for the food sector that brings together professionals all over the world and projects the most important innovations and current aspects of the sector.
We travelled very happy to Lyon for the new edition of Sirha 2023that Olmeda Origenes was returning for the first time after the pandemic. The fair started on Thursday 18th and we were located in the Spanish pavilion with our own stand.
During these days we have received many colleagues who have visited us from different countries: Mauritius, Italy, all parts of France, USA, Croatia, Finland, United Arab Emirates, Jordan, Australia, Hong Kong, Hungary, South Africa, Thailand, Japan, Denmark and much more!. It was a great opportunity to taste and share our novelties such as paprika flakes, regañás bread, gildas, black pudding and truffle Jerez cream and chef Solutions. All our visitors were able to enjoy and share with us the #bestspanishfood.
There were also many chefs who came to our stand and were able to taste our collection of cheeses including our famous manchego DOP, idiazabal, mahón, tetilla, boquerones en vinagre, cooked Iberian ham and our entire selection of cured meats including Sobrasada.
It is worth mentioning that one of the biggest attractions of our stand was our acorn-fed Iberian ham with 5 years of curing, as well as our innovative cooked Iberian ham that surprised everyone.
Sirha gave us the opportunity to reconnect with many colleagues and friends, and to showcase our products.
WHAT IS SIRHA 2023 LYON?
Sirha is the most important global meeting of Food Service, food and catering that takes place every two years in Lyon – City in France.
On this occasion, Sirha celebrated its 40th anniversary and the fair took place from January 18 to 23.
This culinary milestone is attended by professionals from all over the world and brings together the most important innovations and movements in this sector. This great event also hosts some of the most important gastronomic competitions on the world gastronomic scene, such as the Bocuse D’Or or the Pastry World Cup.
What is the Bocuse D’Or? It is more than a gastronomic competition, it is an international event in which great chefs propose innovations, passion and creativity. This competition promotes the cuisine of different countries. In addition, this year’s edition encouraged social commitment and the improvement of children’s nutrition.
Who won the Bocuse D’Or 2023? On this occasion, the winner of this competition was Denmark represented by Brian Mark Hansen with a traditional type of cuisine.
Coupe du monde de la pâtisserie or « World Pastry Cup »
Another important competition is the “Coupe du monde de la pâtisserie”, which takes this sector to a whole new level. This year’s theme was climate change.
NEWS SIRHA 2023?
From this edition Sirha 2023 Lyon, it is worth noting that for the first time Saudi Arabia is present in one of these editions and the great appearance of L’adition with a software completely designed to support hospitality professionals in all their activities.
Olmeda Origenes ends up very happy to be able to participate in the 40th edition of Sirha and to be able to share the stage with great colleagues in the food industry. Our goal is to share with the world “The best Spanish Food” and what better stage than this. We say goodbye to Sirha 2023 full of new experiences and partners that will help us to continue growing.