02 Dec Our founder in a Conference at ESIC
Last Wednesday our founder Jesús Pelaez has participated on a conference at ESIC one of the best Business and Marketing School in Spain.
He presented the Olmeda Orígenes business case, our business model, our 10 years of history, how was the construction of the brand, the beginning of selling to other countries and how we achieved 45 countries creating value to our Spanish artisan products and translating this values to clients so they could appreciate and admire our products.
He also presented and made a tasting of a selection of products with the students, showing origins, production, the positioning in each country and the relationship with the producers.
Olmeda Orígenes always collaborate with the business and marketing Universities in Spain and with the new generation of students to strengthen our relationship, share ideas and learn.